BOOST YOUR ECO WEEK!

SUCCESS!

As many of you who have heard or attended, and for those of you who are new to our marketing event, we are hosting BOOST YOUR ECO WEEK this week. Today we hosted our first event of the week in NC State's Brickyard from 10AM-2PM. With gloomy weather looming over our heads, and an immense amount of pressure on our shoulders, our class showed up to the Brickyard early this morning to get to work.
Things started off slowly, and a few things didn't go off as planned, but we kept our spirits up and with attendance to the event keeping at a steady pace, we all knew that we impacted Generation Y.
With word of mouth buzzing around campus, and free food, drinks, and games, our event became a success! We held a 'guess the candy corn' game inside one of the Insights, drawing our target market into the car, allowing them to actually sit inside the vehicle and check out the unique features. A local Mexican hotspot, Cueva De Lobos, Monster Energy Drinks, Cheerwine and Bryce Snow were all excellent sponsors that also made the event a success. We had coozies made that not only attracted extra attendance, but they also promoted the Honda Insight as well as the competition itself.
Today's event became such a hit that the local NC State newspaper, The Technician, came out to write a story on our project/competition. We also had a representative from NBC come out and film the event. We will be appearing on Raleigh's NBC local channel tonight at 6 and 7PM.
We received alot of postive feedback from Generation Y about the Insight, what they liked and what they felt was important about becoming ECO minded. The car seemed to be a huge hit!
We tallied how many event goers came and sat inside just one of the vehicles, at a total of nearly 140, we had excellent attendance at the event.
We are all pumped about today's performance and having had excellent attendance, we know that Thursday's event will be even better. Remember that this Thursday on Harris Field from 4PM-7PM there will be free Moe's, pizza, games, prizes, and a special performance by Bryce Snow.
Don't forget to BOOST YOUR ECO, check out the Honda Insight, watch us on the news, and come out to our event.
Thanks for the continued support, hope to see you soon!

-Red and White Concepts