Competition coming to a close!

Currently, we are waiting for our post-campaign survey to be approved so we can then distribute our surveys around campus. Each student is going to survey 15 or more people so we can hopefully gauge a representative sample of the campus. Also, we are planning on conducting focus groups with individuals around the campus.

Our final presentation is schedule for December 3. Each department is working on their individual PowerPoint slides for the presentation. Members of the reports and presentations group are planning on flying to California if we are selected to present our data and findings to Honda. This is a very exciting event!

Thank you for all of your help and advice through our campaign!

Please stay tuned for information regarding our surveys!

Wrapping Things Up

Hey Everyone!

Our internship with EdVenture Partners via the 2010 Honda Insight Marketing Competition is soon coming to an end within the next few weeks. We, at Red and White Concepts, are excited to conduct our post-event surveys and get the statistics comprised to see how well our efforts have paid off. We believe that we have suffienctly reached Generaion Y and given our target audience a better understand of going green with the newly redesigned 2010 Honda Insight. We are confident that we have done our best to ensure pride within Honda and our employers.
Within the next week we will be conducting our post-event surveys to receive a better understanding of what our target audience has learned through our research, event implementation, advertising, and public relations (traditional and non-traditional). With our post-event surveys we will be reaching as many of Generation Y as possible to find out how wide our efforts reached. After conducting the survey we will be comparing and contrasting the pre-event surveys to the post-event surveys. This will ensure that we have sufficient data to better our final presentation. With our post-event survey we will be targeting each of our departments, specifically to see how well our public relation, advertising, and event actions have worked.
We hope that you have enjoyed our events, and more important, received a better understanding of the 2010 Honda Insight. Help us out one more time and take our post-event survey after we publish it.

Thanks!
Red and White Concepts

Outcome from Campaign Events!

Hey!

Last week we hosted both of our campaign events on campus. Hopefully you were all able to make it to at least one event, either in the Brickyard on Tuesday, or Harris Field on Thursday. Both events were a great success and we were amazed to see how many students stopped by to participate. On Tuesday in the Brickyard, we kicked off our event at 11:00 am and sold raffle tickets, played cornhole with students, and had students check out the Insights along with guessing how many candy corn are in a jar! We also provided Mexican food, sub sandwiches, Monster, and Cheerwine.

We were excited to see NBC 17 come out and interview some of our students along with recording some of our event for the 6:00 pm news. The news crew had gotten a hold of our second press release! This was a great achievement for Red and White Concepts.

To spread awareness of our event on Thursday a group of 5 students met at the free expression tunnel on Wednesday night and spray painted the tunnel to inform and remind students of our event! In the tunnel we painted our agency name, Red and White Concepts along with the time of the event and the food that will be provided.

Our event in Harris Field on Thursday contained performances by the NC State Jump rope team and clogging team along with a performance by Bryce Snow. We provided Marcos pizza to any students that attended and took a look at the Honda Insight.

Don't forget to check out our Facebook group and keep up with us on Twitter!