Making Head-Way!

Hey Everyone!

Yet another class has passed us by today. With our first marketing pitch right around the corner, we are preparing our presentation and working hard to finalize our big event to present the newly, redesigned Honda Insight to the NC State Community (our Generation Y). Thoughts and ideas have been tossed around the classroom as we try to create the perfect event to display Honda's hard work, as well as ours.
With the Brick Yard being such a large part of every NC State student's life, we thought for sure that this would be the ideal location for our showcase; but once again, that's only one idea in our list of many. We have also thrown around the idea of hosting an event on Harris Field, another ideal location for passer-byers. Our main focus is to make the Honda Insight the focus of the event; we want Generation Y to experience the eco-friendliness, as well as the smooth ride and sleek design for themselves. With that in mind we are working to create an event separate of our main event so that our target market will be able to actually get inside the vehicle without a stuffy, salesperson looming over their shoulders, pitching the price rather than the vehicle amenities. Within our main event, we want students to experience the youthfullness of the vehicle, so we are hoping to implement a marketing plan that will allow Genereation Y to enjoy the event, and more importantly gain a better understanding of the Insight.
This Thrusday, we will be pitching our ideas to a representative of Honda, as well as a few representatives from our employer, Edventure Partners. As a company, Red and White Concepts, is hoping to present a marketing plan that will have the representatives fully engaged, wanting to put our plan in to action immediatley.
With our Twitter, Facebook Group, and our blog we are pushing to reach the NC State community to keep our target market in the loop with our up-to-date progress. These non-traditional PR methods have become increasingly popular among our target market; this is evident with the number of followers that we have already gained in only a short, two weeks of having the websites open to the public.
Along with our PR Team, we have Research, Advertisement, Finance, Campaign Development/Implementation and Campiagn Reporting Teams who are also working very hard to gain a better understanding of our target market, as well as what marketing plan will work best with the NC State Community.
With that being said, we would like to thank all of you who have taken our survey, joined our Facebook Group or those of you who are following our blog or Twitter; your support and suggestions are fully appreciated! Keep the comments coming and let us know what you think!

-Red and White Concepts